Manages and coordinates product development projects. Evaluates and resolves technical feasibility, design optimization, and production issues. Ensures that labeling and marketing/promotional literature match product specifications. Researches and monitors existing client base and industry developments and identifies potential new product opportunities. Works with other departments to establish a design, technology, product development, and vendor strategy. Manages project budgets and prepares financial analysis reports for top management. May require a bachelor's degree with at least 7 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. Responsibilities include: Work with the development team to specify, build, test, and launch new SEO products, features, and experiments; Communicate updates on KPI benchmarks and reporting results; Analyze the competition, conduct keyword research; and write on page optimizations Identify duplicate content, broken links, and other potential issues; Manage XML sitemaps, and relationships with search engines Work with designers, editors and product managers to educate and evangelize on SEO Develop and manage site standards for SEO best practices Manage all off page SEO including manual directory submissions, manual search engine submissions to Google, Yahoo, and Bing, search submission verification, performance reports, social bookmarking, offsite blog/forum postings, link building and blog comments. A strong understanding of social media and SEO is a plus.

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Order# 13018

Req. #:	13018	Position:	Product/Brand Manager
Business:	Financial Services	Contact:	David Hersch   908-709-9800 x301
Location:	New York, NY	Duration:	6 months+
Project Description:
Manages and coordinates product development projects. Evaluates and resolves technical feasibility, design optimization, and production issues. Ensures that labeling and marketing/promotional literature match product specifications. Researches and monitors existing client base and industry developments and identifies potential new product opportunities. Works with other departments to establish a design, technology, product development, and vendor strategy. Manages project budgets and prepares financial analysis reports for top management. May require a bachelor's degree with at least 7 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. Responsibilities include: Work with the development team to specify, build, test, and launch new SEO products, features, and experiments; Communicate updates on KPI benchmarks and reporting results; Analyze the competition, conduct keyword research; and write on page optimizations Identify duplicate content, broken links, and other potential issues; Manage XML sitemaps, and relationships with search engines Work with designers, editors and product managers to educate and evangelize on SEO Develop and manage site standards for SEO best practices Manage all off page SEO including manual directory submissions, manual search engine submissions to Google, Yahoo, and Bing, search submission verification, performance reports, social bookmarking, offsite blog/forum postings, link building and blog comments. A strong understanding of social media and SEO is a plus.
Required Skills:
Skills required: Strong knowledge of search engine algorithms and ranking strategies; Strong quantitative skills, ability to quickly analyze data and action on it Solid understanding of web technologies to ensure SEO best practices are implemented Meticulous attention to detail; Top notch communication skills 3+ years experience in a media environment
Other Information: